| Members Capital Advisors, Inc. | Madison | $37.25B | 6 |
| Mason Street Advisors, LLC | Milwaukee | $35.04B | — |
| Tidal Investments LLC | Milwaukee | $27.26B | — |
| Fiduciary Management, Inc. | Milwaukee | $14.98B | — |
| Madison Investment Advisors, LLC | Madison | $13.35B | — |
| National Investment Services of America, LLC | Milwaukee | $12.91B | 11 |
| Heck Capital Advisors, LLC | Rhinelander | $9.67B | — |
| Johnson Wealth Inc. | Milwaukee | $9.11B | — |
| Orgel Wealth Management, LLC | Altoona | $8.06B | — |
| Harbour Investments, Inc. | Madison | $7.57B | — |
| Annex Advisory Services, LLC | Brookfield | $6.95B | — |
| Provident Trust Company | Waukesha | $6.62B | — |
| Nicholas Co Inc | Milwaukee | $6.32B | — |
| Geneva Capital Management LLC | Milwaukee | $6.2B | — |
| Dana Investment Advisors Inc | Waukesha | $5.76B | — |
| Madison Asset Management, LLC | Madison | $5.18B | — |
| Baker Tilly Wealth Management, LLC | Madison | $4.6B | — |
| Nicolet Advisory Services, LLC | Green Bay | $3.85B | — |
| North Star Asset Management Inc | Neenah | $3.08B | — |
| Thompson Investment Management, Inc. | Madison | $2.66B | — |
| Kellogg Asset Management, LLC | Green Bay | $2.65B | — |
| Resonant Capital Advisors, LLC | Madison | $2.22B | — |
| Mason Wells, Inc. | Milwaukee | $1.93B | 4 |
| Reinhart Partners, LLC | Mequon | $1.91B | — |
| Heartland Advisors, Inc. | Milwaukee | $1.89B | — |
| Hammes Realty Advisors, LLC | Milwaukee | $1.81B | 5 |
| Ellenbecker Investment Group, Inc. | Waukesha | $1.73B | — |
| Landaas & Company, LLC | Milwaukee | $1.72B | — |
| Diversified Management Inc | Milwaukee | $1.69B | — |
| Operose Advisors LLC | Milwaukee | $1.6B | 1 |
| Iag Wealth Partners, LLC | Waukesha | $1.59B | — |
| Schaper Benz & Wise Investment Counsel Inc | Neenah | $1.57B | — |
| Ern Financial, LLC | Middleton | $1.47B | — |
| Klcm Advisors, Inc. | Milwaukee | $1.46B | — |
| Sentry Investment Management, L.L.C. | Stevens Point | $1.4B | — |
| N.e.w. Advisory Services, LLC | De Pere | $1.34B | — |
| Capital Investment Services of America Inc | Milwaukee | $1.31B | — |
| Isthmus Partners, LLC | Madison | $1.3B | — |
| Campbell Newman Asset Management Inc | Milwaukee | $1.29B | — |
| Gateway Wealth Partners, LLC | Appleton | $1.25B | — |
| Estate Counselors, LLC | Thiensville | $1.14B | — |
| Uniplan Investment Counsel, Inc. | Milwaukee | $1.12B | — |
| Madison Wealth Partners, Inc. | Madison | $1.09B | — |
| 1834 Investment Advisors Co. | Milwaukee | $1.03B | — |
| Associated Investment Services, Inc. | Green Bay | $1B | — |
| Goldstein Advisors, LLC | Madison | $943.4M | — |
| Form Wealth Advisors, LLC | Lake Geneva | $932.3M | — |
| Oarsman Capital, Inc | Milwaukee | $926.8M | — |
| Kerberrose Wealth Management, LLC | Shawano | $909.8M | — |
| Packerland Brokerage Services, Inc. | Green Bay | $909.5M | — |