| Hoff Brothers, LLC | Wausau | $129.1M | — |
| Breakthru Advisory Services, LLC | Muskego | $125.7M | — |
| Intrinsic Investors LLC | Wauwatosa | $124.5M | — |
| American Investment Advisors Inc | Madison | $124.3M | — |
| Coast Advisory LLC | East Troy | $122.5M | — |
| Kult Wealth Management Group, LLC | Brookfield | $121.9M | — |
| Mueller Wealth, LLC | Mishicot | $121.3M | — |
| Central Wealth Management LLC | Madison | $120.6M | — |
| Lasalle Investment Advisors, Inc. | Pewaukee | $119.1M | — |
| Verus Wealth Management, LLC | De Pere | $117.6M | — |
| Titletown Wealth Management, LLC | Green Bay | $116.2M | — |
| Leach, Bickmore & Weiss Wealth Management, LLC | Madison | $115.3M | — |
| Wisconsin Wealth Advisors, LLC | Sun Prairie | $114.2M | — |
| Capital Wealth Advisors, Ltd. | West Bend | $113.8M | — |
| Sullivan Investment Management LLC | Wisconsin Rapids | $111.8M | — |
| Valley Wealth Management LLC | Oshkosh | $111.5M | — |
| Clf Asset Management, Inc. | Madison | $110.5M | — |
| Pavlic Investment Advisors, Inc. | Delafield | $108.8M | — |
| Milborn Advisors, Ltd | Milwaukee | $107.7M | — |
| Yahara Wealth Management LLC | Madison | $107.5M | — |
| Independent Wealth Management LLC | Kenosha | $107.1M | — |
| Morgan-Aly Wealth Management, LLC | Waukesha | $105.3M | — |
| Omni Financial LLC | Madison | $105M | — |
| Jansen Wealth Management LLC | Altoona | $104.7M | — |
| Professional Financial Management, Inc. | Appleton | $103.2M | — |
| Sumnicht & Associates, LLC | Appleton | $100.4M | — |
| Baird Principal Group Management Company, LLC | Milwaukee | $85.7M | — |
| Baird Principal Group Management Company II, LLC | Milwaukee | $74.6M | — |
| River1 Asset Management LLC | Milwaukee | $60.7M | — |
| Sims Capital Management LLC | Milwaukee | $56M | — |
| Baird Principal Group Management Company I, LLC | Milwaukee | $40.3M | — |
| Robert W. Baird & Co. Incorporated | Milwaukee | $34.2M | 3 |
| Northwestern Mutual Investment Management Company, LLC | Milwaukee | $30M | 19 |
| Anthony Capital Management, LLC | De Pere | $27M | — |
| ETF Model Solutions, LLC | Appleton | $16.8M | — |
| Artisan Partners Limited Partnership | Milwaukee | $16.3M | 8 |
| Significance Capital Management LLC | Milwaukee | $3.8M | — |
| Baird Venture Partners Management Company III, LLC | Milwaukee | $1.6M | 2 |
| Mlg Fund Manager LLC | Brookfield | — | — |
| Macco Financial Group, Inc. | Green Bay | — | — |
| Luedtke & Associates LLC | Adell | — | — |
| Northwestern Mutual Investment Services, LLC | Milwaukee | — | — |
| Isectors, LLC | Appleton | — | — |
| Francis LLC | Brookfield | — | — |
| Sentinel Advisory Group, LLC | Middleton | — | — |
| Cmg Wealth Advisors LLC | Madison | — | — |